Panerai Boutique Celebration

By Etta Meyer | Photos by Hanna Northcutt | July 19, 2018 | Parties

To celebrate new ownership at the Panerai boutique in downtown Aspen, proprietor Oliver Smith decided to recreate the Italian heritage of the timepiece brand’s roots. The upstairs lounge was turned into a museum showcasing models from the mid-20th century when Signor Panerai was crafting watches used by servicemen in the Royal Italian Navy. The diving watches have a chic bold design and practical, easy-to-read faces. Prosecco and caprese were served as guests mingled on the warm summer evening in the shop facing Hyman Ave. mall. No doubt the boutique will be a cozy spot for holiday shopping as soon as the snow flies.

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