After nearly a year of social distancing and prolonged stay-at-home mandates, many Americans have sought alternatives to maintaining their fitness and gym routine, from the confines of their home. With the challenges of 2020, working out and staying active has proven to be a priority for many, in terms of both physical and mental health and wellness. Currently, the options for staying fit at home have primarily consisted of one-size fits all online workout programs, that often focus on high cardio, high intensity exercises whose main goal is get the heart rate up and rep count high.
Though these types of online workouts are more of a quick fix for rapidly burning calories, one Colorado-based health and fitness expert found these exercises’ lack of diversity and purpose, blaring. Known for his best-selling book The Younger Next Year Back Book as well as two programs, BACKFOREVER and GOLFFOREVER, Dr. Jeremy James saw an opportunity to provide people with an at-home workout platform that is specifically designed to fit each person’s needs, goals, and fitness level. After identifying the health risks and disadvantages of a one-size-fits-all type of fitness program, Dr. James set out to offer an innovative alternative: FITFOREVER.
“I saw a need to provide consumers with an educational foundation for greater mobility and healthy living,” says Dr. James. “My goal for FITFOREVER is to create a fitness platform backed by and with access to medical professionals so consumers of all ages feel good and remain healthy and fully functional.”
Inspired by his years of hands-on care with his own patients as former Director of the Aspen Club Back Institute, Dr. James designed FITFOREVER as a platform to help people regain mobility and retrain their movement patterns to reduce pain in the back, hips, knees or wherever members experience it. With the help of leading medical and biomechanic experts, Dr. James called on various colleagues to help design the newly developed FITFOREVER program. These experts include health and wellness specialists Chris Crowley, Todd J. Albert, M.D., Bill Fabrocini PT, CSCS, PGA Tour Winner Justin Leonard and New York Times best-selling author of Crooked: Outwitting the Back Pain Industry and Getting on the Road to Recovery Kathryn Jaksobson Ramin. The expert team ensures members have a personalized program that meets their needs, that is safe and effective, and progresses with them, as they get stronger. As one member said, “It’s the closest thing I’ve found to having a personal trainer there with me.”
As an expert in chronic back pain and human biomechanics, Dr. James’ has created the first-of-its kind completely customized online fitness program that starts with a brief personal assessment. This consists of a series of questions that gathers information based on a user’s body type, physical capabilities, goals and even what type of equipment they have available to them for exercise. Dr. James additionally considers things like pre-existing pain and injuries so that users can work toward proactively resolving problem areas instead of inadvertently triggering them. Though FITFOREVER offers daily-guided workout videos via their platform, with every workout, each user’s capability and skill set is built upon. Through FITFOREVER’s highly prescriptive and personalized program, Dr. James offers a proven approach to fitness.
"I enjoy this product,” says FITFOREVER user Angela Lutton. “I am turning 52 and most other fitness programs are geared towards younger people. I need to work on things like balance, muscle tone, and strength, which this program is giving me so that I can live healthy for however long I am on this planet."
And as an added benefit, FITFOREVER users will not only receive a thoughtfully and purposefully planned workout, but they also receive access to industry-leading content from the expert team on aging ways to reduce injury, how to refine your form and other subjects on fitness and the body. So while many fitness programs focus on looking good, Dr. James’ FITFOREVER prioritizes feeling good. Though it’s easy to assign exercises that will get your heart rate going, FITFOREVER promotes overall health, wellness and optimal physical fitness for any and every body type. Whether you are 18 years old or 80, FITFOREVER provides workouts for anyone, wherever they may be in their fitness journey.
“Our method is simple,” says Dr. James. “At FITFOREVER, our focus is on building a highly functional body that feels great. Looking good is just a wonderful side effect.”
For more information on Dr. James and FITFOREVER, please visit FITFOREVER.com.