Frame & Bumble Host First Annual Frame Winter Vacation in Aspen

On Monday, February 4, 2019, a private plane carrying stars of television, Instagram and fashion world fame descended onto Aspen for two days of revelry. They came at the behest of Frame, the uber-cool denim brand based out of LA. The festivities were led by Frame founders Erik Torstensson and Jens Grede, and by the app-empire, Bumble, including the founder and CEO, Whitney Wolfe Herd and Bumble’s Co-Heads of Creative, Erin and Sara Foster, the charmingly sarcastic sister duo. The “winter vacation” kicked off with a party at Frame’s Aspen store, followed by a seated dinner and dancing at the Caribou Club. The following day, the snow bunnies skied at Aspen Highlands, stopped for lunch at Cloud Nine and capped off the day gathered around the fire at Wolfe Herd’s home. The well-stocked store is carrying Aspen-exclusives such as graphic sweaters reading “Off Piste” and “Ski Bunny.” Frame in Aspen has officially arrived.