The Gwenyth Paltrow-led lifestyle brand surprises Aspen with a pop-up full of summer goodies.
What started in 2008 as a homespun email newsletter, Goop is now one of the most interesting hybrid lifestyle brands around. Goop is at once a robust content creator (website, magazine, newsletters, podcast, books); a source guide for travel, beauty, shopping and wellness; an edited online retail shop; and a creator of its own goods such as skincare, vitamin regimens, fragrance and fashion. It’s as if Conde Nast, Warby Parker and your favorite Venice Beach boutique had a super baby and, we almost forgot, has as its figure-head and CEO one of the world’s most famous movie stars. While the company takes many forms, its message is singular, as it all revolves around Paltrow’s shrewd tastes and interests.
On June 8th, Goop will come to life with an Aspen pop-up at 422 E. Cooper Ave. (formerly the Tesla show room). Expect to find the following:
June 8—August 12, 10 a.m. to 6 p.m. daily, 422 E. Cooper Ave.