Welcome to Aspen, Goop!

The Gwenyth Paltrow-led lifestyle brand surprises Aspen with a pop-up full of summer goodies.

What started in 2008 as a homespun email newsletter, Goop is now one of the most interesting hybrid lifestyle brands around. Goop is at once a robust content creator (website, magazine, newsletters, podcast, books); a source guide for travel, beauty, shopping and wellness; an edited online retail shop; and a creator of its own goods such as skincare, vitamin regimens, fragrance and fashion. It’s as if Conde Nast, Warby Parker and your favorite Venice Beach boutique had a super baby and, we almost forgot, has as its figure-head and CEO one of the world’s most famous movie stars. While the company takes many forms, its message is singular, as it all revolves around Paltrow’s shrewd tastes and interests.

On June 8th, Goop will come to life with an Aspen pop-up at 422 E. Cooper Ave. (formerly the Tesla show room). Expect to find the following:

• An Aspen-specific selection of handbags from What Goes Around Comes Around
• Ready-to-wear brands including Lauren Manoogian and Apiece Apart
• Goop’s own line of apparel, G. Label, and activewear, G. Sport
• Home goods featuring Staub cook wear, organic cashmere throws and pillows
• A clean beauty apothecary packed with skincare by May Lindstrom, Rodin, and the like
• Wellness items such as Moon Juice and Sun Potion
• Cadillac’s latest models, the 2018 XT5 Crossover and the 2018 CT6 Sedan, on hand for test drives

June 8—August 12, 10 a.m. to 6 p.m. daily, 422 E. Cooper Ave.