On March 9, 2019, Swiss watchmaker Hublot announced it is the official timekeeper of Aspen Snowmass.
To honor the new partnership, a private dinner hosted by Hublot CEO Ricardo Guadalupe and friend of the brand, Bode Miller, took place at Casa Tua on Saturday night.
Hublot takes its Alpine heritage seriously and has strong relationships with European resorts such as Courchevel 1850 and Zermatt, but Aspen is its only ski partner in the U.S. Given Aspen’s heritage and ties to the Alps, the association seemed a natural fit.
The “Switzerland meets Aspen” themed dinner, featured several rounds of Swiss wines, fondue and raclette. All in attendance (including Aspen notables and Miller’s statuesque wife) were in agreement: This looks like the start of a beautiful friendship.