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How Sterling McDavid's New Womenswear Line Was Inspired by Aspen

By Etta Meyer | December 25, 2018 | Style & Beauty

A womenswear line launches this winter with an origin story in Aspen.

sterling-mcdavid.jpgSterling McDavid at her family home in Aspen wearing Dennis Basso.

Sterling McDavid knew exactly what she wanted in her wedding dress: “Grace Kelly in Aspen.” She went to 20 top fashion houses hoping to co-create her perfect gown. A former Goldman Sachs analyst and Parsons School of Design graduate, who at the time was busy transforming her parents’ Aspen home from a Red Mountain log chalet into a modern aerie, McDavid is not exactly a shrinking violet, nor someone who lacks a clear design vision. “No one quite got what I was after,” she recalls. So her mother suggested she meet with Dennis Basso in Aspen, a friend who had crafted custom gowns for her in the past. McDavid met Basso’s creative director, Emily Burnett, and the two started an instant collaborative relationship. Burnett’s skills, pedigree (Parsons and Ralph Lauren) and seemingly endless creativity blew the bride away. McDavid is a self-described “business brain.” An entrepreneur with two already successful businesses under her belt (one in real estate and another creating Starling candles), she approached Burnett about setting up shop together.

This winter the two will launch Burnett New York with their first pre-fall collection. The clothes will be hyperfocused on a feminine fit, making the wearer feel as though they had been cut just for her. It will be about stylish pieces that work for the office and for going out afterward. Power suits, cocktail and eveningwear will all be a part of the brand’s DNA, which has strong, working women at its core. “Our goal is to dress women who will be empowered by our attire whether they are going to work or going to a gala.” Brava!